Perilaku Konsumen
Ilmu Komputer ( cs.ipb.ac.id ) Fakultas Matematika dan Ilmu Pengetahuan Alam ( fmipa.ipb.ac.id ) Institut Pertanian Bogor ( ipb.ac.id ) Kuliah Perilaku Konsumen IKK233 (Consumer Behavior Class) Departement of Family and Consumer Science ( www.ikk.fema.ipb.ac.id ) Collage of Human Ecology ( www.fema.ipb.ac.id ) Institut Pertanian Bogor ( ipb.ac.id ) Nama Dosen: Prof Dr Ir UJANG SUMARWAN, MSc ( www.sumarwan.staff.ipb.ac.id , http://www.ujangsumarwan.blog.mb.ipb.ac.id , sumarwan@mb.ipb.ac.id ) Dr. Ir. Lilik Noor Yuliati, MFSA Dr. Ir. Megawati Simanjuntak, MS Ir. Ratnaningsih, MS Ir. Md Djamaludin, MSc Ujang Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia. Class : Thursday 07.30-10.00 WIB In this class we learned about chapter I and chapter II at Consumer Behaviour book created by Prof Dr Ir Ujang Sumarwan, MSc. Consumer behaviour is an activity, action and psychology process that push action before, when and after buy a products or s...